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OUR MISSION

Our Mission

We Exist to Serve Everyone Like Family

This simple, passionate mission provides a better shopping experience for our customers, shows value and development for our associates, and creates growth for our shareholders.

Our Vision

Your Second Family

Our vision is to be known as your second family in discount retail—a new kind of community retailer where friendly service, trustworthy value, and investing in our community is always affordable.

Our Values

Friendly

Create fun and inviting experiences

Trustworthy Value

Exceed expectations every time

Community

Serve people with respect and dignity

Curiosity

Listen and share new ideas

Courage

Dare to lead, doing the right thing

Confidence

Make quick, responsible decisions

Consistency

Build trust through follow-through

More in About Us


Our History Learn about how we got here...
Our Leadership Learn about our leaders...
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