Our Mission

Our Mission

We help people live BIG and save LOTS

Our Vision

Be the BIG difference for a better life by:

• Delivering unmatched value through surprise and delight.

• Building a “best places to work” culture.


• Rewarding shareholders with consistent growth and top-tier returns.


• Doing good as we do well.

Our Values

Lead with Jennifer

We use customer research to find new ways to help Jennifer save money and time.

Treat All Like Friends

We see shoppers, colleagues, and vendor partners as trusted friends. We bring an attitude of respect and honesty to every interaction.

Succeed Together

We work openly and collaboratively, leaning on the power of new ideas and fresh perspectives to make our workplace better.

Play to Win

We measure ourselves in profit and accelerating growth, taking ownership for meeting company and individual goals.

More in About Us

Our History Learn about how we got here...
Our Leadership Learn about our leaders...